Social Media Manager & Content Creator

AylaScammell

I make brands impossible to scroll past. One year running the full social presence for a fashion start-up – strategy, editing, posting, analytics. All of it, solo.

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Content Creation ◇ Trend Spotting ◇ Video Editing ◇ CapCut ◇ Canva ◇ Hook Writing ◇ Analytics ◇ Influencer Management ◇ TikTok Shop ◇ Pinterest ◇ Shoot Planning ◇ Content Creation ◇ Trend Spotting ◇ Video Editing ◇ CapCut ◇ Canva ◇ Hook Writing ◇ Analytics ◇ Influencer Management ◇ TikTok Shop ◇ Pinterest ◇ Shoot Planning ◇
About
Hi, I'm Ayla

I'm a social media manager and content creator. For the past year I've run the full content operation for a fashion start-up – strategy, shoot planning, editing in CapCut and Canva, influencer management, TikTok Shop, and monthly analytics. All solo.


I care about content that looks good and performs – build community, drive engagement, grow followers, and convert into real sales.


When I'm not online, you'll find me writing on my Substack or giving a forgotten bikini a second life.

Skills
✂️ CapCut 🎨 Canva 🤝 Influencer management 📷 Shoot planning ▶ TikTok + TikTok Shop ◎ Instagram 📌 Pinterest 👍 Facebook ✍️ Copywriting 📊 Analytics
Experience
Liliosa
Lingerie
Social Media Manager
2025 – 2026 · 1 year

Owned the full social media function for a lingerie start-up from day one – building strategy, creating all content, managing influencer relationships, running TikTok Shop, and delivering monthly performance reports. Grew both platforms significantly while keeping brand identity tight and aspirational.

29K → 37.8K
Instagram followers grown in 9 months
260K → 310K
TikTok followers grown in 9 months
4.8M+
Instagram views in last 90 days (87% organic)
+590%
Accounts reached growth – 724K in 90 days
Selected content
Best Work

Two platforms. Two completely different strategies. The same goal: build an audience and convert it into sales.

Instagram ◎ 5 reels

Brief: 2 posts a day – aesthetic-first content built to match the brand's visual identity, expand reach to new audiences, and grow an engaged community.

Hover each phone to see why it worked · Drag to scroll

Instagram
141
Likes · 19 shares
Why it worked
Concepted ice cream packaging and product names for a new launch – made it visually enticing, on-brand, and ended with a question to drive comments and boost engagement.
Instagram
100K
Views · 696 likes · 123 shares
Why it worked
Short, aesthetic lip-sync over a trending sound – simple enough to be rewatchable, visually strong enough to stop the scroll. Drove a measurable spike in sales.
Instagram
190
Likes
Why it worked
Valentine's Day content crafted to speak to two distinct audiences simultaneously – using Gen Z language and humour to feel native to the platform while staying on-brand.
Instagram
103
Likes · 14 comments
Why it worked
Part of an ongoing series spotlighting the designer behind the brand. Humanising the label builds genuine connection – audiences support people they feel they know.
Instagram
180
Likes · 11 comments
Why it worked
Community-first content rooted in the brand's identity as a women-led company. Positioning the account as a safe, inclusive space deepens loyalty and keeps followers coming back.
TikTok ▶ 5 videos

Brief: 6 posts a day – full lingerie can't be shown, so the strategy was chaos and relatability. Build a massive following through personality-led content, then convert that audience into sales through TikTok Live.

Hover each phone to see why it worked · Drag to scroll

TikTok
255K
Views · 11K likes · 757 saves
Why it worked
Used Zara Larsson's trending name as a clickbait hook to maximise reach, while showcasing multiple products and a free gift threshold – directly incentivising larger orders.
TikTok
1.8M
Views · 98.2K likes · 841 shares
Why it worked
Took a viral TikTok trend and gave it a chaotic, completely unexpected twist – catching viewers off guard and driving them to join the live. Shock value + platform awareness = massive reach.
TikTok
1.2M
Views · 51.9K likes · 718 comments
Why it worked
Built around a scenario the predominantly female audience immediately recognised and related to. Relatability drives comments; comments drive reach – exactly the formula for community growth.
TikTok
2.5M
Views · 107.5K likes
Why it worked
Jumped on a dance trend immediately, added a twist by embodying a trending character – then filmed it in public for real shock factor. Raw, spontaneous energy that TikTok's algorithm rewards heavily.
TikTok
33.3K
Likes · 10.3K shares
Why it worked
An exceptionally high share-to-like ratio signals content people felt compelled to send to someone – the strongest organic distribution signal on TikTok, pushing it to entirely new audiences.
Static Posts & Carousels Hover to cycle slides  ·  Click to see stats
Carousel · 4 slides
909
Likes · 79 shares
Pinterest-inspired product-led photography aligned with brand colours. Clean, aspirational styling made the product the hero — high saves and shares signal strong purchase intent and shareability.
Click again to close
Carousel · 2 slides
702
Likes · 100 saves
Selected a new influencer for a Pinterest-style outdoor shoot, tapping into the cottagecore trend at its peak. Expanding to a fresh face introduced the brand to an entirely new audience while the aesthetic alignment drove strong saves.
Click again to close
Carousel · 6 slides
95
Likes
Capitalised on the cultural moment of the Wuthering Heights film release by matching the brand's lingerie sets to iconic outfits from the film. Tapping into trending IP created an immediate hook, aligning the product with aspirational fashion references already filling audiences' feeds.
Click again to close
Carousel · 2 slides
20
Comments
Sneak-peek design reveals framed around two trending personality aesthetics — "pink princess" vs "black cat energy" — gave the audience a reason to engage. Ending on a direct question turned passive viewers into active participants, driving comment volume and boosting algorithmic reach.
Click again to close
Carousel · 3 slides
148
Likes · 20 comments
Took a trending Instagram format and added an original twist to reveal an exclusive new product. The playful misdirect kept viewers swiping through all slides, boosting carousel completion rate while maintaining the brand's aspirational aesthetic throughout.
Click again to close
Performance Stats
◎ Instagram · Last 90 days
Views & Reach
Total views4.8M+
87% organic
Accounts reached724K
+590% growth
Engagement
Total interactions116K+
~16% engagement rate
Non-follower reach85%+
Strong discoverability
Likes, Saves & Shares
Likes56K
Saves17K
Reposts274
Follower Growth
Followers29K → 37.8K
in 9 months
Link clicks5.4K
+74% conversion growth
▶ TikTok · 1 year
Views & Reach
Total views90M+
in 1 year
Profile views2M+
Engagement
Total likes2.3M
Comments35K
Likes, Saves & Shares
Shares129K
Comments35K
Follower Growth
Followers260K → 310K
in 9 months
Get in touch

Let's
talk,
shall we?

Open to new roles and creative projects. I reply fast – usually within a day.

Email me →
Email
aylascammell2003@icloud.com
Best way to reach me